Tobacco companies spend more than 90% of their marketing budget to have their products marketed and displayed in retail stores. In addition, these companies compensate retail stores to assure that their cigarettes and other tobacco products are prominently displayed. This is an effort to appeal to youth and other tobacco users. source Even short exposure to tobacco advertising influences adolescents' way of thinking and view about smoking and their intentions to smoke.
Requiring a local tobacco retailer license provides communities with a powerful tool for garnering compliance with all tobacco-related regulations including laws banning sales to minors. Once in place, communities can better identify and update the list of local tobacco retailers, facilitate merchant education regarding the rules and regulations surrounding tobacco sales and other highly effective retail point-of-sale policy initiatives.
Consider implementing a local tobacco retailer license in your community to assert judicious authority over the heavily-funded and predatory tobacco marketing landscape.