WIC Information for WIC-Approved Vendors

WIC Vendors are an important part of the WIC Program, ensuring that participants buy WIC-approved foods.

Reapply annually

Repplication notices are sent to active, compliant vendors in July and must be completed by August of that year. Reapplying vendors must send at least one representative to participate in the Policices and Responsibilities training at least once every three years.

Vendor Bulletins

Vendor bulletins describe important changes and updates within the WIC Vendor Program and are sent to retailers when issues arise. You are responsible for reviewing the information included in the bulletins, sharing the information with staff members, and making the necessary changes to your procedures. All Vendor Bulletins are listed below.

Above 50 Percent Vendors: No Longer Authorized

Food vendors are not allowed to derive more than half of their annual food sales from WIC checks.

Baby Food Contract: Beech Nut

Beech-Nut is the accepted brand for all infant foods and cereals. Allowed Beech-Nut infant food includes:

  • Cereal
    • Oatmeal
    • Multigrain
    • Rice
    Fruits, Stage 2
    • Apples & Bananas
    • Apples & Blueberries
    • Apples & Cherries
    • Apples, Mango & Kiwi
    • Apples, Pears & Bananas
    • Applesauce
    • Apricots, Pears & Apples
    • Bananas, Chiquita ®
    • Banana & Mixed Berries
    • Bananas, Chiquita ® & Strawberries
    • Pears
    • Pears & Pineapples
    • Pears & Rasberries
    • Peaches
  • Meats,Stage 1
    • Chicken & Chicken Broth
    • Beef & Beef Broth
    • Turkey & Turkey Broth
    Vegetables,Stage 2
    • Corn & Sweet Potatoes
    • Garden Vegetabels
    • Green Beans
    • Mixed Vegetables
    • Squash
    • Sweet Carrots
    • Sweet Peas
    • Sweet Potatoes

Least Expensive Brands

Only the least expensive, or store brand, will be acceptable for these foods:

  • Beans, dried or canned
  • Cheese, deli
  • Eggs
  • Milk
  • Fish, canned
  • Pasta, whole wheat
  • Peanut Butter
  • Rice, brown

Price Survey Updates

Store Loyalty, Courtesy Cards and Store or Manufacturer Coupons

WIC Secret Shopper Program

Checks rejected due to illegible/unreadable Vendor Stamp

Do not take Farm Fresh Checks

Farm Fresh checks are not valid at WIC Vendor stores. The bank will reject any such check deposited and we will not reimburse the Vendor. These checks are for a once--year special issue good only at an authorized WIC Farmers' Markets. These checks have a barn on them.Farm FreshCheck

Rejected Check Resubmission Instructions

Prices for WIC Foods Must Be Competitive

Vendors Offering Incentive Items to WIC Participants

WIC Allowed Powdered Milk Added New Package Size 9.6 oz

WIC and SNAP Reciprocal Disqualifications

WIC Anti Fraud Law

WIC Standard, Specialty Formula & Medical Food Checks

What WIC Vendors should do

If a customer tries to buy non-approved food

  • Explain that the WIC Program requires that only approved foods can be purchased.
  • Explain that your store could be penalized for accepting WIC checks for any non-approved items.
  • Offer to help the shopper find approved foods.

If a WIC shopper gets upset or angry with you

  • Remain calm and explain the situation politely.
  • Contact the store manager for support.
  • Contact WIC Vendor Support and we will discuss the situation with the WIC participant.

If a customer does not have an ID Folder

  • Explain that you cannot complete the transaction without the ID Folder to protect the participant from lost or stolen checks.
  • Refer the WIC shopper to their local WIC agency.

If you are out of the "lowest price" items, such as eggs, regular or evaporated milk, cheese, or canned fish

  • Allow the participant another brand at the approved price.

If you need to replace a WIC Vendor Stamp

  • Contact WIC Vendor Support with your name, address, and vendor stamp information to request a free replacement.

If there is a price increase

  • Contact WIC Vendor Support for assistance. (You may not change prices until approved by the WIC Program.)

If a WIC shopper wants to use coupons or other discounts

  • If your store accepts these for other customers, you must also accept them for WIC participants. You must write in the price after the discount on the check.
  • WIC shoppers are entitled to any free promotions offered to other store customers (e.g., "buy one get one free").
  • Do not refund money back to shopper.

If a customer tries to use a WIC check that has already been signed

  • Explain that the store can only accept checks that are signed at the register.
  • Refer the WIC shopper to his or her local WIC agency to request a reissue of the previously signed checks.